HEALA embarks on roadshows to highlight the importance Front-of-Packaging Labelling on packaged foods

FOR IMMEDIATE RELEASE

31 July 2025

The Healthy Living Alliance (HEALA) is calling on the South African government to ratify regulations that make it mandatory for foods high in salt, sugar and saturated fat to carry a clear warning label on the front of packages. This, so that consumers can be empowered to make informed, and healthier decisions when buying food – especially when trying to identify healthier options.

Shockingly, low-income South African adults consume, on average, 40% of their calories from ultra-processed products, according to a study published in Public Health NutritionExperts are clear on the dangers of eating ultra-processed foods. Two large European studies published in The BMJ Journal found direct links between lengthened exposure to ultra-processed foods and heart disease deaths, poor mental health, obesity and diabetes. 

The National Department of Health (NdoH) has had almost two years to ratify the R3337 (formally referred to as the Draft Regulation Relating to Labelling and Advertising of Foodstuffs published by the South African National Department of Health on April 21, 2023). This set of regulations is aimed at introducing significant changes to how food products are labelled and advertised – particularly focusing on front-of-pack warning labels, marketing restrictions aimed at protecting children, and stricter guidelines for health-related claims.

South Africans have been waiting since the conclusion of the public consultation process on September 21, 2023. Time is up, our health is on a steady decline, and we are vulnerable to predatory food manufacturers that prioritise profit over the wellness of the masses.

HEALA will be embarking on roadshows in Gauteng, Limpopo and KwaZulu-Natal to raise awareness on the importance of font-of-package warning labels. We are inviting all South Africans to add their voice to the call for the National Department of Health (NdoH) to protect our health. Each day without these regulations is a denial of vulnerable consumers’ rights to know what they are putting in their bodies. 

“Some packaged foods put us at risk of dangerous, life-altering illnesses. South Africans have the right to understand the ingredients in the food they eat. For many consumers, back-of-pack labels are complicated and difficult to read, making it nearly impossible for people to choose healthier alternatives. Regulations will make it easier for us to readily identify foods that are bad for our health and choose better for ourselves. We urgently need easy-to-read warning labels that highlight the dangerous contents in some of these packaged foods,” urges HEALA CEO Nzama Mbalati. 

Sign petition at heala.org

Roadshow Dates

Pretoria, Gauteng: 6 and 7 August 2025

Atlyn Shopping Mall, Khoza St, Atteridgeville, 

Giyani Limpopo: 12 and 13 August 2025

Masingita Mall, Giyani

Durban, KZN: 18 and 19 August 2025

The Workshop, Durban CBD

– Ends – 

About HEALA: HEALA is a coalition of civil society organisations advocating for equitable access to affordable, nutritious food in South Africa by building a more just food system.

For media enquiries contact:

Mr. Neo Merafi: 071 359 9738 or Neo@maverickbrand.co.za

WE ARE HIRING: Communications Strategist

Position: Communications Strategist  
Location: Remote  
Contract Type: Consultancy 
Reports to: Zukiswa Zimela – HEALA Communications Manager
Renumeration: Competitive, based on experience

About the Campaign:

The Healthy Living Alliance (HEALA) is looking for an experienced Communications Strategist to create a comprehensive communications strategy for our organisation. HEALA needs a dynamic strategic document that encompasses various advocacy priorities and aligns with our mission to advance and advocate for improved food policy to protect the quality of and access to nutritious food in South Africa.

Key Deliverables:

Develop a communications strategy:  
Create a comprehensive communications strategy including the following: 

  • A history of the Healthy Living Alliance
  • An analysis the current media landscape identifying both challenges and opportunities for engagement for earned media based on our advocacy priorities. 
  • Provide a breakdown on messaging topics for the different advocacy priorities broken down by each audience.  
  • Establish a monitoring and evaluation strategy for various media platforms
  • Provide an updated voice for HEALA’s communications that aligns with our identity as a people centred advocacy organisation

Qualifications and experience:

Experience: 

  • Minimum of 5 years’ experience in the communications pace for NGOs, particularly in the context of advocacy, social justice, or public health campaigns. Proven success in developing and executing multi-faceted communications strategies.
  • Demonstrated experience in creating communications strategies for complex advocacy campaigns.

Desirable Skills:

  • Familiarity with international best practices especially within the global health or advocacy sectors.
  • Experience working with international and national donors, including multilateral organisations, bilateral agencies, and large philanthropic foundations.

Please declare any conflict of interest if you are or have been employed by any Food, Beverage or CMF company.

How to Apply:

Interested applicants should submit the following:

  1. A current CV detailing relevant experience.
  2. A cover letter outlining your approach to communications strategy development, including examples of similar campaigns you have worked on.
  3. Any relevant case studies, reports, or portfolio materials that demonstrate your ability to create successful communications strategy.

Please send your application to zukiswa[at]heala.org  by 25th June 2025

Please note that the communications strategy is required by 30th July 2025

Announcement of the new HEALA CEO

The HEALA Board is pleased to announce the appointment of Mr Nzama Mbalati as its Chief Executive Officer (CEO) effective from the 1st of July 2024. Nzama has been serving with the organisation since April 2018 and has served as the Programmes Manager and recently the Interim CEO driving the overall HEALA strategy.

His professional experience encompasses over a decade in social justice, health, food and nutrition advocacy. He has a degree in Communication Science and Advance Project Management from the University of South Africa (UNISA) Graduate School of Business Leadership. He has significant experience in coalition building, community mobilisation, communication and management. He has spearheaded the conceptualisation of the food justice framing in South Africa’s food policy space and the establishment of HEALA Food Justice Coalition. Together with the HEALA team, Nzama has led the establishment of HEALA as a registered non-profit company two years ago.

During this time of transition, the HEALA Board appointed Nzama as Interim CEO for seven months from the 1st of December 2023. During this period, the Board provided important support to Nzama including regular engagement around his performance, in particular the transition from operational management to strategic oversight and strengthening of the organisational arrangements. A coach was appointed to support Nzama over the period to support his professional development. The Board also established a performance and human resource management process and is satisfied with the report of deliverables.

Please join us in congratulating Nzama on the appointment of his role and to wish him all the best and continued success.

Your sincerely,

Professor Scott Drimie HEALA Board Chairperson