The launch marks a strict 90-day countdown to 10 December 2026, the definitive deadline by which the National Department of Health must enforce these life-saving regulations. First published in April 2023, the draft regulations propose mandatory, easy-to-read front-of-pack warning triangles on ultra-processed foods high in sugar, salt, saturated fat, and artificial sweeteners, alongside tight restrictions on marketing junk food to children.

Yet, more than three years later, the regulations remain trapped in a state of perpetual draft form. Growing evidence indicates that commercial food industry lobby groups have weaponised institutional negotiation frameworks at the National Economic Development and Labour Council (Nedlac) to trap the policy in a cycle of endless delay. At the recent 31^st Annual Summit, Deputy Minister of Labour, Minister Sibiya, told government, business and labour and civil society that talk without implementation will not change lives, this sentiment is echoed by HEALA. 

“South Africans have waited long enough to know what is truly in the food they feed their families,” says HEALA CEO, Nzama Mbalati. “We cannot allow Nedlac to become a stumbling block where public health regulations go to die. Industry pressure, commercial stalling tactics, and prolonged corporate debates must not be permitted to compromise a policy designed to curb South Africa’s catastrophic epidemic of lifestyle diseases, like diabetes, which has now become the number one killer disease in South Africa, surpassing HIV and TB,  obesity, and hypertension.”

The #ApproveFOPL campaign shifts the spotlight away from technical, bureaucratic arguments and directly onto government accountability, posing one clear question: “Government and DoH, will you protect South Africans’ right to know what is in their food, or will you side with big business on 10 December?”

Currently, consumers must navigate a wall of complex, un-understandable and technical nutritional tables on the back of food packaging just to see if a product is healthy. The proposed FOPL regulation replaces this confusion with instant, black warning triangles on the front of packages.

The campaign will escalate across four distinct phases over the next 90 days, utilizing an aggressive media rollout, investigative reporting on industry interference, and grassroots mobilisations by mothers, community healthcare workers, teachers, and youth activists across the country.

The coalition urges all South Africans to join the call, visit HEALA.org and sign a petition to the Minister demanding immediate action. Public health cannot be negotiated indefinitely. The clock is ticking, Tik Tok Tik Tok 

– ENDS –

For media enquiries and Interviews, please contact:

Mr. Neo Merafi

Maverick Brand Communications 

neo@maverickbrand.co.za

WhatsApp: 071 359 9738

OR 

Ms. Zukiswa Zimela 

Communications Manager- HEALA 

zukiswa(@)heala.org

WhatsApp: 074 521 0652

 Campaign Hashtags:#ApproveFOPL | #PublicHealthCannotWait | #EndTheDelay 

The post HEALA launches countdown demanding approval food warning labels appeared first on Heala.

Yet instead of helping them make informed choices, current food labels are confusing, cluttered and difficult to understand. Women should not have to spend valuable time deciphering complex nutrition information simply to protect their families’ health.

South Africa’s food environment is stacked against consumers. Researchers at the University of Cape Town warn that global food companies have flooded the market with cheap ultra-processed foods that are high in sugar, salt and saturated fat, contributing to the country’s growing obesity crisis.

Front-of-Pack Warning Labels offer a simple solution. Clear, black-and-white warning labels placed on the front of food packages make it easy to identify products high in sugar, salt, saturated fat or containing artificial sweeteners. They reduce the burden on consumers by providing quick, easy-to-understand information, regardless of literacy level or language.

Non-communicable diseases are a women’s issue

Women bear a disproportionate burden of South Africa’s obesity epidemic. An estimated 68% of Black African women over the age of 15 were overweight or obese in 2016, compared with 31% of men.

Obesity significantly increases the risk of non-communicable diseases (NCDs), including type 2 diabetes, heart disease, stroke and certain cancers. These illnesses affect not only women’s own health but also the wellbeing of the families who depend on them.

Giving women clear information at the point of purchase empowers them to make healthier choices for themselves and their families.

Government must act

The National Department of Health published draft regulations (R3337) for Front-of-Pack Warning Labels for public comment in 2023. Nearly three years later, South Africans are still waiting.

“Government has had these draft regulations since 2023. Every month of delay is another month that South African women are left to decode confusing labels on their own, while the food industry continues to profit from that confusion. This Women’s Month, we are not asking for charity, we are asking government to finish what it started and urgently ratify R3337,” says Nomfundo Mbuli, Programmes Manager at HEALA.

Front-of-Pack Warning Labels are a practical, evidence-based public health intervention. They are designed to help busy, budget-conscious consumers make informed decisions in seconds, while encouraging manufacturers to produce healthier foods.

This Women’s Month, HEALA calls on government to urgently ratify the Front-of-Pack Warning Label regulations. South African women already carry the responsibility of feeding their families. They deserve the tools to do so with confidence.

Let women choose. Ratify R3337 now.

For media enquiries please contact 

Zukiswa Zimela Communications Manager, (HEALA)

Zukiswa[@]heala.org 0745210652

The post Let Women Choose: Ratify Front-of-Pack Warning Labels Now appeared first on Heala.

For Immediate Release

June 10, 2026 (Johannesburg) — A formidable coalition of global health experts and advocates is demanding FIFA commit to ending its partnership with Coca-Cola by 2030. The Kick Big Soda Out movement has targeted FIFA across major tournaments, where campaigners have accused Coca-Cola of sportswashing its health and environmental harms through stadium branding, broadcasts and social media. Despite sustained pressure, FIFA has failed to respond.

The tension is hard to ignore. Governments worldwide have introduced front-of-package warning labels and health taxes on sugary drinks — measures designed to protect public health and curb consumption of the very products Coca-Cola markets to millions of fans, especially children. FIFA’s commercial partnerships have long drawn scrutiny for the way they stand in direct opposition to these local health policies. Coca-Cola’s prominent presence at FIFA tournaments follows the same playbook — asking these same countries to spotlight one of the world’s biggest sweetened drink companies while sidelining regulations designed to protect public health.

“Sugary drinks are fuelling a global health crisis. Obesity, Type 2 diabetes and heart disease are rising at alarming rates, and Coca-Cola’s aggressive marketing is a driving force behind that. FIFA reaches five billion people through this World Cup and has a responsibility to those fans. Lending that platform to one of the world’s biggest sugary drink companies sends entirely the wrong message. That is exactly why we are demanding FIFA chooses differently, ” says Nomfundo Mbuli Programmes manager at the Healthy Living Alliance (HEALA).

Excess sugar consumption drives rising rates of obesity, Type 2 diabetes and heart disease. Big Soda’s aggressive marketing reaches millions, including children, influencing their preferences and purchases.

According to Mbuli “FIFA markets itself as a force for good for children, for communities, for the world. But you cannot champion the health of young people in one breath and sell their attention to the world’s biggest sugary drink company in the next. We are not asking FIFA to choose between football and health – we are asking them to choose both. This is FIFA’s moment to show that football truly belongs to the people – not to the corporations profiting from their ill health.”

Kick Big Soda Out has amassed over 523,000 supporters and the backing of 97 organizations since its launch during the 2024 Paris Olympics. The campaign’s ask is clear: FIFA must use the 2026 World Cup as a turning point, not another missed opportunity.

Join the movement demanding FIFA end its Coca-Cola partnership by 2030 at www.kickbigsodaout.org and use #KickBigSodaOutofSport to join the conversation.

Media Contact: Zukiswa Zimela, HEALA Communications Manager 0745210652 | zukiswa@heala.org

About HEALA: HEALA is a coalition of civil society organisations advocating for equitable access to affordable, nutritious food in South Africa by building a more just food system.

The post 2026 World Cup: Global Health Leaders Demand FIFA End its Coca-Cola Partnership appeared first on Heala.

Hypertension, commonly known as high blood pressure, remains one of the leading risk factors for heart disease, stroke, kidney disease, and premature death in South Africa. Despite ongoing public awareness campaigns, many consumers still struggle to identify foods high in salt, sugar, and unhealthy fats due to complicated nutrition labels and misleading marketing on packaged foods.

Front-of-pack warning labels offer a practical, evidence-based solution. By placing simple to read, highly visible warnings on products that contain excessive levels of nutrients linked to poor health outcomes, such as sodium, these labels empower consumers to make healthier choices quickly and confidently.

South Africa has already demonstrated leadership in public health through progressive policies such as salt reduction regulations.  In 2023 government released for public comment the R3777 Regulations Relating to the Labelling And Advertising of Food Stuff, in acknowledgement of the fact that  stronger consumer information tools are needed to improve the overall health of South Africans, particularly as processed and ultra-processed foods become more common in household diets.

Three years later the regulations have yet to be implemented. 

Research from countries like Chile, that have implemented front-of-pack warning labels shows that these measures can influence purchasing decisions, encourage manufacturers to reformulate products, and improve public understanding of nutrition risks.

South Africa has low nutrition label literacy. A 2011 study in the North West reported that “respondents did not always understand how to use the information on food labels in order to make informed food choices. When scientists quizzed study participants on how well they understood labels, test scores revealed that even frequent readers did not always understand how to use labels to make better food choices.

For South Africa where hypertension affects millions of adults and increasingly impacts younger populations pack warning labels represent an important opportunity to strengthen prevention efforts, reduce healthcare costs, and protect future generations.

HEALA is urging policymakers to ratify mandatory front-of-pack warning labels as part of a comprehensive strategy to combat hypertension and improve nutrition across the country. 

South Africans have a right to know what is in their food. Clear warning labels are not just about information they are about prevention, empowerment, and saving lives.

The post Clear warnings help people act before hypertension becomes a lifelong illness appeared first on Heala.

18 November 2025

For Immediate release

A new investigation by Swiss NGO Public Eye has exposed how global food giant Nestlé is adding sugar to baby cereals sold in South Africa, while selling sugar-free versions of the same products in Europe. This follows the scandal that broke earlier in the year where it was revealed that Nestle has a pattern of selling sugary baby food in lower-income countries, while reserving healthier product formulation for richer counterparts.   

Laboratory tests of Nestlé’s Cerelac range found that 90% of products sold across Africa contain added sugar. In South Africa, 3 in 4 Cerelac products tested included added sugar, averaging 4.9 grams per serving — more than a teaspoon — in products marketed for babies as young as six months. Some variants contained as much as 5.2 grams per serving. Equivalent products in Germany and the United Kingdom contain none.

“This is corporate hypocrisy at its worst,” said Nzama Mbalati CEO for the Healthy Living Alliance (HEALA). “Nestlé knows full well that added sugar harms infants, yet continues to dump sugary products on African babies. It’s a blatant double standard that treats African children’s health as less important.”

The World Health Organization explicitly warns that baby foods should contain no added sugar, as early exposure increases the risk of obesity, diabetes and other non-communicable diseases later in life. South Africa already faces one of the world’s highest childhood obesity rates — a crisis fuelled by aggressive marketing of ultra-processed foods.

“South Africa has experienced a dramatic surge in overweight and obesity in children under five,” says Lori Lake, Communication and Education Specialist at the Children’s Institute, University of Cape Town.

Lake adds that rates nearly doubled from 13% in 2016 to 22% in 2022 – with one in four young children now overweight or obese – and this is more than four times higher than the global average. 

“So, we need to ask ourselves, if Nestle is really committed to optimal health and nutrition, then why are they continuing to add extra sugar to their infant cereal – and to what extent are they helping to fuel an epidemic of non-communicable disease in South Africa,” she explains. 

 According to Lake adding sugar to infant cereals acts like a gateway drug, helping establish a lifelong preference for sugary foods that then increases the risk of obesity, diabetes and other NCDs later in life. So, while sugar is sweet – it can leave a bitter aftertaste. She adds that multinational food corporations stand to profit, but it is South Africa’s children and families – and health care system – who will have to carry the costs – which further entrenches inequalities.

Despite acknowledging on its own South African website that high sugar intake poses serious health risks for children, Nestlé continues to promote Cerelac as a “nutritious” and “balanced” product. The company also pays local influencers to endorse Cerelac online, blurring the line between advertising and trusted nutrition advice.

We call on Nestlé South Africa and the National Department of Health to take immediate action: remove added sugar from all baby and toddler foods; enforce strong, mandatory front-of-package warning labels; and introduce strict regulations to stop misleading marketing practices targeting parents and caregivers.

Ends.

For media enquiries please contact:

Lori Lake: Communication and Education Specialist at the Children’s Institute, University of Cape Town. 

lori.lake@uct.ac.za | 0825580446

Dorothy Breslin: Senior Communications Organiser at Groundwork

dorothy@groundwork.org.za | 0823193741

Zukiswa Zimela Communications Manager at HEALA

zukiswa@heala.org | 0745210652

The post The Bitter Truth: Nestlé still adding more sugar to baby food in SA despite previous backlash BACKLASH appeared first on Heala.

The South African government imposes taxes on certain products, such as alcohol and tobacco, to generate revenue and discourage consumption due to their negative health and societal impacts. Similarly, HPL aims to reduce the consumption of sugary drinks. However, unlike “sin taxes,” the HPL hasn’t seen a significant increase since its introduction in 2018, representing a potential missed opportunity for revenue.

The World Health Organisation has highlighted the importance of health taxes, noting that health taxes are a valuable tool for reducing disease burden and generating revenue. By implementing or increasing these taxes, governments can improve public health outcomes while securing funds for healthcare initiatives. 

South Africa is facing a dramatic increase in non-communicable diseases such as heart disease and diabetes. The overconsumption of sugary drinks has been linked to an increase risk of these illnesses. 

These taxes offer multiple benefits, including improved health outcomes, reduced consumption of harmful products, and increased revenue for healthcare. They can also be used to fund specific health initiatives, such as universal health coverage, increases in the child support grant and the expansion of the National School Nutrition Programme. 

It is unconscionable that the sugar industry continues to be coddled by the government, while calls for an increase in the HPL to protect the lives of South Africans go unheeded.

HEALA is calling for an increase to the HPL and the recognition of the levy as a necessary health tax for the good of all who live in South Africa. 

Ends.

For media enquiries please contact

Zukiswa Zimela HEALA Communications Manager

zukiswa[@]heala.org 0745210651

The post Glaring omission in Godongwana’s mid-term budget policy statement. appeared first on Heala.

For Immediate Release 

23 September 2025

Ahead of the United Nations High-Level Meeting on the Prevention and Control of Noncommunicable Diseases (NCDs) and the Promotion of Mental Health and Well-Being – 25 September 2025

As the world prepares for the Fourth UN High-Level Meeting on NCDs and Mental Health, the Food Justice Coalition is deeply concerned that the current draft of the Political Declaration reflects a diluted commitment to decisive action. While it acknowledges global ambitions to reduce premature deaths and promote mental well-being, it lacks bold, measurable, and enforceable commitments urgently needed to reverse the rising tide of NCDs and diet-related ill-health.

In 2021, NCDs caused an estimated 43 million deaths, many preventable. South Africa and other low and middle-income countries carry the heaviest burden, despite proven, cost-effective, interventions. Yet, the declaration weakens critical language on industry accountability and omits clear fiscal and policy mechanisms to tackle the commercial determinants of NCDs, especially sugar-sweetened beverages (SSB), ultra-processed foods, tobacco, and alcohol.

Taxes on harmful commodities are proven tools to reduce consumption and generate revenue for health systems. The latest advocacy report by the NCD Alliance,  a global alliance of organisations committed to fighting the rising tide of NCDs,  shows that financing essential NCD interventions requires at least 1.1–1.7% of gross national income, with up to 54% of costs allocated to essential medicines. Removing or softening commitments on taxation undermines governments’ ability to protect health and achieve financial protection for people living with NCDs.

Weak language signals weak resolve, emboldening powerful industries that profit from disease. The commercial drivers of NCDs, including aggressive marketing, price manipulation, and policy interference, cannot be addressed without binding, measurable fiscal and regulatory commitments.

Call to Action: South Africa and Member States Must Lead

The Food Justice Coalition calls on the Government of South Africa and all UN Member States to:

• Adopt binding regulations to reduce sugar, salt, and harmful chemicals in processed foods, alongside strict monitoring.

• Implement and scale up taxes on sugar-sweetened beverages, ultra-processed foods, tobacco, and alcohol, at levels proportional to their health harms.

• Ringfence revenues from these taxes to finance universal access to NCD prevention, essential medicines, and mental health services.

• Enact safeguards against industry interference, including full transparency on political donations and lobbying.

• Mandate independent monitoring of corporate products and marketing, with annual reviews against explicit targets on reducing harmful consumption and NCD mortality.

• Guarantee equitable access to nutritious food, mental health care, and primary health services, prioritising low-income and marginalised communities.

• Centre the voices of people living with NCDs in policy design, implementation, and evaluation.

Conclusion

The Political Declaration cannot be another missed opportunity. A bold and uncompromising stance is needed to confront the structural drivers of ill health, close the financing gap, and protect future generations. South Africa, with its constitutional right to health and progressive public health record is uniquely positioned to champion stronger language and insist on clear fiscal and accountability measures.

The Food Justice Coalition stands ready to work with government, civil society, and global partners to ensure that the UN High-Level Meeting delivers on its promise: a future where every person can exercise their right to health, free from the predatory practices of industries that profit from disease.

[Ends]

Issued by:

The Food Justice Coalition –

The Food Justice Coalition is a values-driven alliance of organisations committed to advancing food justice through collective action, mutual support, and shared leadership. 

For media enquiries please contact:

Zukiswa Zimela | HEALA | zukiswa@heala.org | 074521065

The post UN Political Declaration on NCD’s, mental health and food justice reflects a diluted commitment to decisive action. appeared first on Heala.

IMMEDIATE: 08 SEPTEMBER 2025 

HEALA (Healthy Living Alliance), a non-profit organisation that advocates for healthy living and food justice for all, is appealing an Advertising Regulatory Board (ARB) ruling that found its public-interest advert on the harmful effects of sugary drinks misleading and inaccurate. 

The ARB claimed that the messaging of the HEALA advertisement in question was positioned as fact instead of opinion, further citing that it was specifically worded to shock consumers into believing that any consumption of sugary drinks would lead to disease. 

We at HEALA believe that, if anything, our advertisement simply urges South Africans to be mindful of what they eat – especially foods high in sugar, salt, saturated fats and sweeteners, which can increase the risk of diabetes, heart disease, stroke and other non-communicable diseases.

“This case is important because it will determine whether organisations such as HEALA can continue to run evidence-based public health campaigns without being unfairly restricted by advertising rules. It affects how civil society can raise awareness about diet-related diseases, such as obesity and diabetes, and advocate for policies like a stronger Health Promotion Levy. The appeal also raises key questions about freedom of expression, association, and the right to food and health, while setting an important precedent for non-commercial, advocacy-focused campaigns in South Africa. A ruling in HEALA’s favour would protect the space for public-interest advocacy and ensure that scientific evidence can be used to inform and protect communities,” notes HEALA CEO, Nzama Mbalati. 

HEALA, and its partners, believe the public should be made aware of how industry players often try to block life-saving policies through tactics such as the one outlined above. We also believe that people have the right to understand the grounds of this case, as our mission is to inform and educate South African consumers. Below, we share more details on the case and the next steps to help our partners and the public stay informed.

What was the cause of the case?

In October 2024, HEALA ran a campaign calling for a stronger Health Promotion Levy (the tax on sugary drinks). One of the advertisements, broadcast in Afrikaans, stated:

“Fizzy drinks and fruit juice make our children sick. With every sip, sugar is dumped into their bodies, leading to obesity, heart disease and diabetes as they age. We must protect our children from all drinks with sugar in them. Insist on a stricter health promotion levy now. Sign the petition on heala.org.”

A consumer lodged a complaint claiming that his daughter was distressed after hearing the HEALA advertisement. He argued that the advert wrongly implied that drinking sugary drinks will definitely cause serious illnesses such as heart disease and diabetes, and that the advertisement therefore amounted to misleading health claims. 

Who is the ARB?

According to the ARB’s website it is “South Africa’s official self-regulation body that adjudicates complaints about advertising content.”  

The ARB is directly funded by several industry bodies, including companies that produce sodas and sugary drinks – which is the very controversial product in the public health advertisement.

What did the ARB originally say?

The Directorate of the Advertising Regulatory Board originally upheld the consumer’s complaint against HEALA’s advert. It found that the statement suggesting sugary drinks and fruit juice “make our children sick” was misleading because it implied that any consumption of such drinks would directly cause diseases like obesity, heart disease, and diabetes. The Directorate concluded that the advert presented these health risks as inevitable outcomes rather than potential long-term effects, and therefore breached the Code of Advertising Practice. This ruling meant the advert could no longer be carried by ARB member platforms, prompting HEALA’s appeal.

What did the Appeal Committee conclude?

The Advertising Appeals Committee (AAC) dismissed HEALA’s appeal on 23 June 2025 and upheld the Directorate’s ruling against the advert. The AAC agreed the advert was misleading because it gave the impression that any sugary drink would automatically make children sick and cause diseases such as obesity, heart disease, and diabetes. The Committee also rejected HEALA’s argument that the advert was public-interest advocacy and should be exempt from the Code, and that it should instead be treated as a set of factual health claims. HEALA argues this misrepresents both the purpose and wording of the advert, which was clearly intended as public health advocacy to protect children and build support for strengthening the Health Promotion Levy. By focusing on one consumer’s reaction rather than the broader advocacy message, the AAC’s ruling has limited HEALA’s ability to share its evidence-based campaign with the public.

What are the key issues to be decided before the final appeal committee?

• Accuracy and evidence supporting the advert. The appeal body is to consider that HEALA’s advert is grounded in scientific evidence and expert reports, which clearly support the claims made about the harms of sugary drinks. HEALA provided two independent expert reports providing that the claim was accurate and highlighting the significant health risk of soda and fruit juice consumption on health.

• Proper interpretation of the advert. The appeal body is to assess whether the ARB misread the advert as claiming that any sugar consumption will inevitably cause disease, when in fact it communicates that sugary drinks can contribute to long-term health risks.

• Public-interest advocacy versus commercial advertising. The appeal body should recognise that the advert is part of HEALA’s public health advocacy, aiming to protect children and encourage public support for a heftier Health Promotion Levy. 

• Jurisdiction of the ARB. The appeal body should consider whether health-related claims fall within the regulatory authority of the Department of Health rather than the ARB, and whether the ARB exceeded its mandate.

• Non-commercial nature and consumer impact. The appeal body should weigh whether the advert misleads or harms consumers, noting that it simply encourages public engagement through petitioning and access to information.

• Constitutional rights and advocacy standards. The appeal body should consider whether the AAC’s ruling imposes unreasonable restrictions on public health advocacy and infringes constitutional rights, including freedom of expression, association, and the right to adequate nutrition and health.

Why is this case important?

• Protecting public health messaging. The outcome will affect how organisations such as HEALA can communicate evidence-based health risks, especially around sugar and diet-related diseases.
• Safeguarding advocacy space. A ruling in HEALA’s favour would reinforce the ability of civil society to campaign on public-interest matters without being unfairly constrained by advertising regulations beyond that of commercial advertising.
• Encouraging evidence-based action. The case underscores the importance of using scientific evidence in public campaigns to inform the public and influence policy, such as strengthening the Health Promotion Levy.
• Defending constitutional rights. The appeal raises critical questions about freedom of expression, freedom of association, and the right to food and health, particularly in public health advocacy contexts.
• Setting a precedent for non-commercial campaigns. The decision could clarify how non-commercial, advocacy-focused adverts are treated under the Advertising Code, shaping the landscape for future public health campaigns.

What are possible outcomes?

The appeal could have a few different outcomes. The Final Appeal Committee might rule in HEALA’s favour, confirming that the advert was lawful public-interest advocacy and allowing the campaign to continue. It could also dismiss the appeal, upholding the AAC’s finding that the advert was misleading, which would limit HEALA’s ability to run similar campaigns through ARB member channels. The Committee could also issue a partial ruling, clarifying how health claims or non-commercial advocacy should be treated under the advertising code. Whatever the outcome, both HEALA and the consumer would have the option to take the matter to the High Court for further review, keeping the door open for additional legal scrutiny. 

HEALA, looks forward to engaging with other stakeholders including the National Department of Health, National Treasury, and the sugar industry. It is vital that we properly educate and engage all stakeholders on this and other serious issues that could have a dire effect on the health of our nation. The industry needs to start putting the lives of South Africans ahead of profits.   

Ends

About HEALA
HEALA is a coalition of civil society organisations advocating for equitable access to affordable, nutritious food in South Africa by building a more just food system.

For media enquiries and interviews, please contact:

Mr. Neo Merafi: 071 359 9738 or Neo@maverickbrand.co.za 

The post HEALA pushes back against the recent ruling by the Advertising Regulatory Board  appeared first on Heala.

31 July 2025

The Healthy Living Alliance (HEALA) is calling on the South African government to ratify regulations that make it mandatory for foods high in salt, sugar and saturated fat to carry a clear warning label on the front of packages. This, so that consumers can be empowered to make informed, and healthier decisions when buying food – especially when trying to identify healthier options.

Shockingly, low-income South African adults consume, on average, 40% of their calories from ultra-processed products, according to a study published in Public Health Nutrition. Experts are clear on the dangers of eating ultra-processed foods. Two large European studies published in The BMJ Journal found direct links between lengthened exposure to ultra-processed foods and heart disease deaths, poor mental health, obesity and diabetes. 

The National Department of Health (NdoH) has had almost two years to ratify the R3337 (formally referred to as the Draft Regulation Relating to Labelling and Advertising of Foodstuffs published by the South African National Department of Health on April 21, 2023). This set of regulations is aimed at introducing significant changes to how food products are labelled and advertised – particularly focusing on front-of-pack warning labels, marketing restrictions aimed at protecting children, and stricter guidelines for health-related claims.

South Africans have been waiting since the conclusion of the public consultation process on September 21, 2023. Time is up, our health is on a steady decline, and we are vulnerable to predatory food manufacturers that prioritise profit over the wellness of the masses.

HEALA will be embarking on roadshows in Gauteng, Limpopo and KwaZulu-Natal to raise awareness on the importance of font-of-package warning labels. We are inviting all South Africans to add their voice to the call for the National Department of Health (NdoH) to protect our health. Each day without these regulations is a denial of vulnerable consumers’ rights to know what they are putting in their bodies. 

“Some packaged foods put us at risk of dangerous, life-altering illnesses. South Africans have the right to understand the ingredients in the food they eat. For many consumers, back-of-pack labels are complicated and difficult to read, making it nearly impossible for people to choose healthier alternatives. Regulations will make it easier for us to readily identify foods that are bad for our health and choose better for ourselves. We urgently need easy-to-read warning labels that highlight the dangerous contents in some of these packaged foods,” urges HEALA CEO Nzama Mbalati. 

Sign petition at heala.org

Roadshow Dates

Pretoria, Gauteng: 6 and 7 August 2025

Atlyn Shopping Mall, Khoza St, Atteridgeville, 

Giyani Limpopo: 12 and 13 August 2025

Masingita Mall, Giyani

Durban, KZN: 18 and 19 August 2025

The Workshop, Durban CBD

– Ends – 

About HEALA: HEALA is a coalition of civil society organisations advocating for equitable access to affordable, nutritious food in South Africa by building a more just food system.

For media enquiries contact:

Mr. Neo Merafi: 071 359 9738 or Neo@maverickbrand.co.za

The post HEALA embarks on roadshows to highlight the importance Front-of-Packaging Labelling on packaged foods appeared first on Heala.

The Committee also cites the World Health Organisation in this analysis, indicating even “a single serving (at least 250 ml) of commonly consumed sugary drinks per day” is to be avoided for health reasons. For a full synthesis on the harms of sodas and fruit juice, we direct interested persons to HEALA.org, where we provide an easy-to-read summary of the most up-to-date science as co-developed by several world-leading nutritionists, medical doctors, and public health specialists.

We would like to thank the Advertising Appeal Committee for its express recognition and commendation for the work that HEALA does to further the interests of public health.

For media interviews please contact

Zukiswa Zimela: Communications Manager HEALA

Zukiswa[at]heala.org

The post HEALA statement on Advertising Appeal Committee’s ruling on sugary drinks advert appeared first on Heala.